The City of Lougheed - Digital & Print Ads
The City of Lougheed is a visionary 37-acre master plan in Metro Vancouver's Burnaby community. Spanning 16 blocks, it offers exceptional homes, shops, dining, parks, and plazas. I was responsible for creating compelling Google ads, social media ads, print ads, out-of-home ads, and WeChat editorials, all of which seamlessly align with the brand's distinctive style. To effectively reach the vibrant and diverse local audience, the advertisements were crafted in multiple languages, including English, Simplified Chinese, Traditional Chinese, and Korean versions.
Instagram Story
The goal of this Instagram story is to announce that 95% of condos have been sold and they are ready for move-in by 2023. The ads are available in English, Simplified Chinese, Traditional Chinese, and Korean versions.
WeChat Editorial Design
Leveraging WeChat, the largest social media platform in the Chinese community, I present a targeted editorial design to captivate Vancouver's Chinese community. The goal of this comprehensive overview of The City of Lougheed project is to entice individuals to invest in these exceptional condos.