Bloomingville Inc Branding
Bloomingville Inc is an education agency with global recognition and reach; it helps and advises international students who seek to pursue higher education abroad.
The design inspiration comes from "百路", part of the Chinese brand name, which means hundreds of roads. So different roads in life are interpreted as line segments which are combined into the alphabet B. It means that in life everyone walks their own path because of their respective education, way of thinking, and culture.