BC Cancer - Ads Campaign

BC Cancer is an integral part of the Provincial Health Services Authority in British Columbia, Canada. I was responsible for leading the design of a mammogram screening campaign with the aim of reaching the Chinese community in the Vancouver area. The objective was to raise awareness and encourage women aged 40 and above to book appointments for breast screenings. The campaign utilized various advertising channels such as WeChat, Chinese community websites, and out-of-home advertising around the community.